Quote the whole mandate
Stop scoping around the technical half. You bid on the entire brief because the build is already covered.
Delivery partnerships
You own the client relationship.
We own whether it works.
Softlancer is the partner PR, brand and GTM consultancies bring in when a mandate depends on something being built. We do not take a spec and return code - we work out how your strategy becomes an architecture, a narrative and a journey a buyer moves through. You keep the account and the credit.
Keep the margin
Resell delivery under your own brand at your own rate. Engineering becomes a cost line, not a second logo.
Carry no bench
Capacity that scales with work you have won, instead of fixed technical payroll waiting out a slow quarter.
You are handing back the part of the brief that pays the best.
The campaign needs a portal. The GTM motion needs attribution that survives a board review. The retainer turns into an internal tool. Each time, the technical scope goes to somebody else - and it is the scope that renews.
Narrow the scope
You hand back the part of the mandate that carries the budget, and someone else becomes the client’s strategic voice on it.
Assemble freelancers
Delivery holds until someone becomes unavailable. The continuity risk is real, and contractually it is yours, not theirs.
Hire engineers in-house
A utilisation-driven business takes on fixed technical payroll for demand that arrives in bursts. The economics rarely survive a slow quarter.
The fourth option
04A delivery partner you do not have to carry, hire, or brief from scratch every time.
You quote the work with confidence, because delivery is held by a team that starts from your client’s business case rather than from a ticket queue. Your margin stays yours, your client stays yours, and the delivery risk moves off your balance sheet.
Three partnership models. You choose the visibility.
They ascend by how much of the engagement you take onto your own books. Agreed before work starts, never improvised mid-project - your client should never be surprised about who is in the room.
01
Referral Partner
We contract with your client directly
- You make the introduction
- We contract with the client
- Referral fee agreed up front
- No delivery risk on your books
02
Reseller Partner
Your client never meets us
- Delivered under your brand
- Your rate, your margin
- Docs and releases in your voice
- We never appear to the client
03
Co-delivery Partner
We are introduced as your technical partner
- Named in the statement of work
- We join technical conversations
- You stay the commercial lead
- Accountability split in writing
What we sign
We sell directly too. So this is in the contract, not on a call.
You are appointing a partner who also works with end clients of its own. That should make you cautious. Here is what removes the risk, in writing.
Your client stays your client
We will not approach, pitch or contract with a client you introduce, for the duration of the partnership and for a defined period after it ends. It is a clause in the agreement, not an assurance on a call.
We are as invisible as you need
Under Reseller terms we do not list the work, name the client, or reference the engagement in any case study or pitch without your written approval.
The work belongs to you
IP in everything we build for your client assigns to you or to them, as your contract specifies. We keep no licence over it and hold no hostage code.
One accountable lead
A named person who holds the commercial context as well as the build, not a rotating queue. They carry what they learned across your accounts, so the second engagement does not start from zero.
Whatever the mandate turns into, it lands in one of five.
The same five solutions we run directly. You are not brokering between four vendors when a single client need spans more than one of them.
01
Digital Presence & Market Visibility
Own how buyers discover and evaluate your business
What this covers02AI Process & Workflow Automation
Reduce manual operations, increase execution speed
What this covers03Business Platforms & Applications
Build the systems your business runs on
What this covers04Analytics & Intelligence Systems
Turn data into operational visibility
What this covers05Customer Engagement Infrastructure
Build direct channels that retain and grow customers
What this coversNot sure which one a client brief falls into? That is usually the most useful conversation to have first.
Talk it throughThings you can put in your pitch. Not adjectives about us.
A technical partner is only worth having if it makes you more credible in front of your own client.
A delivery process you can put in your pitch
Six documented stages, the same on every engagement. You can show a client the sequence before they sign, which is a materially stronger position than promising that delivery will be handled.
A written baseline you can hand over
Every engagement opens with a documented snapshot of where the client actually stands. It is the artefact that turns your recommendation into an evidenced one - and it carries your name on it.
Security posture that survives procurement
Public-sector and enterprise buyers audit before they approve. We build to that standard by default, so your client’s review does not become your problem.
Judgement, not just a build
How the GTM becomes an architecture. How the narrative sequences. What a buyer is actually deciding at each step. That thinking is what your recommendation rests on, and it is the part a client cannot get from a team waiting for a spec.
Questions agencies ask before they introduce us.
If yours is not here, ask it directly - a founder reads every partnership enquiry.
What stops you from going direct to our client later?
A non-solicitation clause in the partnership agreement, covering the term and a defined period after it. We will also say plainly that the incentive runs the other way: one agency sends recurring technical work across many clients, and a single poached account ends that permanently.
Who sits in front of our client?
Whoever you decide, and it is set by the tier. As a Reseller Partner you do, and we brief you. As a Co-delivery Partner we join the technical conversations while you stay the commercial lead. As a Referral Partner we take it from the introduction. The tier is agreed before the engagement starts, not improvised mid-project.
How is it priced?
Scoped per engagement after we understand what the client actually needs, and set against your commercial model rather than dropped on top of it. Some partners resell at their own margin, others pass through. We will tell you which of those we think fits before you quote.
Is there a minimum size of work?
No fixed floor, but the partnership is worth setting up when technical scope recurs rather than appearing once. For a single isolated build, a direct engagement is usually simpler for everyone.
How quickly can you pick something up?
It depends on what is already committed, and we will give you a real answer rather than an optimistic one. What we will not do is accept a date to win the work and renegotiate it later - your client heard that date from you.
What happens if delivery goes wrong?
You hear it from us before your client hears it from you. Escalation is defined at the start of the partnership, including who calls whom and how fast. The worst outcome in this model is an agency being surprised in front of their own client.
Start with one engagement, not a partnership agreement.
The sensible way in is a single piece of client work, run the way we would run it. If it holds up, we formalise the partnership afterwards - on terms you have already seen us honour.