Enterprise credibility & trust
How do we look credible to CTO-level enterprise buyers?
Full positioning-led redesign - narrative, information architecture and build.
- Client
- DynPro India
- Sector
- Enterprise technology services
- Solutions
- Digital Presence & Market Visibility
The situation
An established technology services business whose site described capabilities in the same language as every competitor, leaving the qualifying work to the sales team on every deal.
What we did
We started from positioning rather than pages: what the business actually sells, to whom, and what a CTO-level buyer needs to believe before a first call. The information architecture, messaging hierarchy and build followed from that decision rather than from a sitemap inherited from the old site.
Have a version of this problem? Start with the baseline.
We document where you stand before recommending anything, so the outcome we report at 90 days has something to be measured against.